Tourist Attractions

Client
Hinge

Student work

Gone are the days of Lonely Planet. Holidays now begin the moment you reinstall Hinge for the nth time.

In fact, 30% of dating app users download them specifically for travels.

Tourist Attractions is a strategic campaign, reminding travellers that Hinge is the ultimate way to explore a new ... city.

We placed ads in airports and planes, where people have time to kill and plans to make.

We projected our message onto surfaces next to (lesser) attractions, reminding tourists that Hinge makes the trip.

We even show up where tourists already look for memories. In souvenir shops, postcard stands feature Hinge profiles instead of landmarks — so you can send your friends the kind of guy they’re missing.

art director nils magnusson

copywriter alice maddock