There are no Don’ts with Play-Doh
Client
Play-Doh
Work for Kessels Kramer
Modern childhood is full of rules, schedules, and "don'ts." And while parents value creativity, daily life forces them to limit it.
As one of the few toys where you literally can’t make a mistake, Play-Doh creates a world without restrictions—where kids can truly play freely.
There Are No Don’ts With Play-Doh is a campaign built on this simple truth, encouraging kids and parents to break the rules, embrace the mess, and doh whatever they want.
We placed ads in airports and planes, where people have time to kill and plans to make.
We projected our message onto surfaces next to (lesser) attractions, reminding tourists that Hinge makes the trip.
We even show up where tourists already look for memories. In souvenir shops, postcard stands feature Hinge profiles instead of landmarks — so you can send your friends the kind of guy they’re missing.
art director nils magnusson
copywriter alice maddock