Silent Network
Client
Verizon
Student work
Gen Z knows how to spot hidden terms in phone plans. But when it comes to relationships, the fine print isn’t as easy to read.
Women aged 18–34 are most at risk of controlling behavior from partners — including monitoring messages and cutting them off from their support networks.
So Verizon created Silent Network, a mode that hides selected chats when the wrong person unlocks your phone — helping women stay connected to their friends and avoid getting isolated by their partner.
We made ads with facial recognition that changes when men are near, to keep the message only for women.
As well as targeting women in their safe spaces.
art directors nils magnusson
greta dillén
communication designer ellinor ekbom